Run To The Future

The Goal Driven Design (GDD) process for designing the interface comes from the excellent Cooper design firm.

This is a summary of what we use from GDD as part of our design process.

UX = user experience, which is more than just how the website looks (in fact, how it looks is secondary), it's about how the user will interact with the website to get done whatever it is they want to do

1. Identify the primary persona
   
   The primary persona is a fictional archetype that represents the main users of the site. So you might fill in the following for your primary persona:
   
   

   Name:

   Age:

   Sex:

   Occupation:

   Interests:

   Web experience:

   Similar site experience:

   Domain experience:

   
   There is only one primary persona.
   
   
2. Identify the goals of the primary persona
   
   What does the primary persona actually want to get out of using the site?
   
   Three types of goals:
   

   End goals	what they want to get out of the site – the most important goals
   Experience goals	how they want to feel when using the site
   Life goals

3. Problem and vision statements
4. Context scenario
   
   A short story of the primary persona using the site to achieve their goals
   
   
5. Functional and data requirements
   
   These are the nouns and verbs of your site in terms that the user would use. That is, the things on the site, and what the user can do with them.
   
   
6. Functional groups and hierarchy
   
   Can the data requirements be grouped logically, if so how?
   
   
7. Sketches
   
   Very rough layout sketches of different pages on the site (using the data and functional requirements)
   
   
8. Key path scenarios
   
   These are story boards of the primary persona going to each page using the sketches to show the steps a user needs to take to achieve their goal.
   
   

After that we do prototypes.